CV Strategies | Precision in Perception
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P R E C I S I O N  in  P E R C E P T I O N

 

We are a dedicated team of former journalists and public policy junkies. We leverage our expertise, influence and instincts to radically change the way you tell your story to the world. Here’s how:

Strategic Planning

Strategic Communications Plans
Communications Audits
Earned Media Strategy

Strategic Planning
Crisis Communications

Strategic Counsel
Narrative Control
Media Statements/Editorials

Crisis Communications
Thought Leadership

Establishing Expertise
Proactive Communication
Driving the Conversation

Thought Leadership
Community Engagement

Customized Message Development
Targeted Stakeholder Outreach
Social Media Campaigns

Community Engagement
Media Relations

Leveraging Relationships
Story Positioning and Pitching
Editorials and Letters to the Editor

Media Relations
Government Affairs

Relationship Building
Local Government Relations
Contributions Strategies

Government Affairs
Training and Workshops

Spokesperson Coaching
Board Workshops
Customer Service Training

Training and Workshops
Creative and Design Services

Brand Development
Document Creation
Web Design and Customization

Creative and Design Services
Photo and Video

Visual Storytelling
Event Support
Expert Processing and Editing

Photo and Video

Your story matters. Tell it right.

WHO WE SERVE

 

Viability requires more than just visibility.

 

MEET OUR TEAM

 

Erin-Headshot

Erin Gilhuly

President & Founder

Mail Icon   erin@cvstrat.com

An Emmy award winning journalist with more than 20 years in the communications industry, Erin develops and delivers a comprehensive communications strategy for each client by combining media definition, audience identification, targeted positioning and focused execution. The CV Strategies model includes a balanced methodology of conventional public relations, community relations and image adjustment, government relations and a sophisticated blend of whisper, conventional and guerilla tactics. Erin’s goal is to build and implement tactical messaging and perception strategies.


Tara-Headshot

Tara Bravo

Vice President of Client Services

Mail Icon   tara@cvstrat.com

Tara brings more than a decade of industry experience to her role overseeing the creative output of the CV Strategies design team. She has designed for dozens of public agencies, nonprofits and corporations, generating materials ranging from strategic plan documents to advertisements to interactive web materials. In close collaboration with clients and CV Strategies branding specialists, Tara has completed total rebrand efforts of numerous public sector agencies. She also plays a critical role in the management of all web development projects undertaken by the firm. Her expertise with a wide range of visual messaging tools and outreach campaigns, coupled with her existing vendor relationships and skills as a client liaison, are critical to CV Strategies’ provision of timely and targeted deliverables.

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Ginger Jeffries

Vice President

Mail Icon   ginger@cvstrat.com

Multiple Emmy Award-winning journalist and voted “Best of” television personality, Ginger is our expert in all things video. She directs every step of communicating our clients’ messages through visually compelling video clips and extended formats. This is an art form perfected during her 20-plus years in broadcast news. In addition, Ginger takes the lead in hosting, emceeing and moderating community and charity events. Having led more than 500 of these ceremonies during her career, Ginger is an expert at connecting to her audience and the public on every level.

Jude Johnson

Business Manager

Mail Icon   jude@cvstrat.com

Jude supervises the administrative business operations of CV Strategies. He oversees client billing, supervises accounting practices, and serves as a liaison with external stakeholders. Jude manages and monitors internal performance with precision to keep CV Strategies a smoothly running and dependable firm.

Janet Zimmerman

Director of Client Services

Mail Icon   janet@cvstrat.com

With three decades of newspaper reporting experience in Southern California, including extensive water industry and environmental coverage, Janet brings strong storytelling and editing skills to the table. She has a knack for interpreting complicated, scientific information and making it understandable and relevant. Along with her extensive media connections, Janet is adept at building relationships, delivering information on multiple platforms, and creating compelling narrative that engages, empowers and influences diverse audiences.

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Beatrice Eslamboly

Account Manager

Mail Icon   beatrice@cvstrat.com

A California attorney with a broad level of experience in public, government and non-profit relations, Beatrice has exceptional mediation skills that are often put to use when working on collaboration projects. Her skills in messaging and positioning of complex issues, initiatives and projects are an essential part of the CV Strategies team. Her wide-ranging expertise has helped cultivate the strategic and nuanced perspective that is critical in the development and implementation of effective communications planning. She handles collaboration between numerous internal and external stakeholder groups on a daily basis, ensuring an optimal and constructive connection.

Jaime Fulton

Account Manager

Mail Icon   jaime@cvstrat.com

With a background in writing, editing, and public speaking, Jaime combines technical and professional expertise in theory and practice. After over a decade as an English department chair, Jaime is able to utilize her teaching and management experience along with her Master’s degree in English to fully support and equip her clients with dynamic narratives and strategic action plans. Jaime has worked as a spokesperson for various organizations—presenting at regional and national conferences, conducting in-services on professional development, and serving as an ambassador for various brands and product lines.

Katelynn Zoellner

Account Manager

Mail Icon   katelynn@cvstrat.com

With over five years of experience working for top-rated broadcast stations, Katelynn brings an unmatched background in media relations and story coverage. Her acute sense of narrative style and focused, targeted messaging is adaptable to multiple industries, and her high level of professionalism is reflected in her media work. She is both an expert storyteller and message maker, giving clients an edge in communications development and outreach. Katelynn is a natural leader who thrives in fast-paced environments and is committed to personal and organizational success. She primarily maintains client relations in Northern California, expanding the scope of CV Strategies statewide.

Leah Curatalo

Account Specialist

Mail Icon   leah@cvstrat.com

Leah capitalizes on her skillful writing and enthusiasm to create engaging social media posts and web pages for numerous public and private sector clients. Leah’s work experience has helped refine her talents for developing communications content, increasing community engagement, building customer service training programs and advancing strategic planning. Leah is a valuable team player whose contributions can be counted on to help clients realize their goals and objectives. She is completing a bachelor’s degree in communications at Cal Baptist University.

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Lynn Oliva

Senior Graphic Designer

Mail Icon   lynn@cvstrat.com

With a high caliber of know-how in the graphic design industry, Lynn Olivia combines professionalism and creativity in order to tap into her clients’ visions. A graduate of the Art Institute of California, Lynn has developed a wide array of expertise in various programs that make her a competitive asset for CV Strategies. Lynn is proficient in multiple programs including but not limited to Photoshop, Illustrator, InDesign and After Effects. She understands the aesthetic value and care that must be put into web design in order to maximize business and customer satisfaction. With attention to both detail and deadlines, Lynn’s expertise flourishes in a communications environment.

Marcos DeHaro

Graphic Designer

Mail Icon   marcos@cvstrat.com

A visual communicator who brings an edgy and innovative style to graphic design at CV Strategies. Marcos utilizes his unique artistic sense to create eye-catching illustrations and layouts for custom marketing materials, flyers and advertising. Marcos previously worked as an art director for a printing company. He perfected his pioneering approach at the Art Institute of California, where he learned Photoshop, Illustrator, InDesign and Audition.

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Greg Galindo

Website Specialist

Mail Icon   greg@cvstrat.com

A coding specialist with strong design instincts and aesthetic sense, Greg’s deep technical background in HTML, CSS, XML, and Javascript, among a wide range of technical platforms and languages, ensures that the right tool for the job is always at hand. He handles web design, database integration and construction, complex coding as well as quality assurance functions.

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Drew Metzger

Photographer

Mail Icon   drew@cvstrat.com

Drew has been shooting for CV Strategies since 2012. His subjects range from 10-million gallon reservoirs and fields of solar panels to board meetings and community events. Regardless of the scope of the subject matter, Drew’s artistic eye and skill with postproduction give clients vivid and varied images that can be leveraged across platforms, telling their stories in a visual and compelling way. Working closely with staff, his intuitive, proactive style enables him to capture the unique spirit and characteristics of organizations in efficient, cost-effective visits and tours.